Teva Hires Lorie Pointer as New Product Line Manager
Active Footwear Expert Joins Teva as Brand Looks Toward the Next 30 Years of Innovation
(GOLETA, Calif.), July 30, 2013 – Further strengthening its commitment to sport sandals, Teva® (a division of Deckers Outdoor Corporation NASDAQ: DECK) welcomes Lorie Pointer to its product team to head-up product line management for the water category.
Founded along the Colorado River in 1984 with the invention of the first sport sandal, Teva has a long history of experience in, around and on the water. Pointer will help solidify the brand’s leadership position within the outdoor sandal category by bringing over 15 years of footwear industry experience to her position at Teva.
Pointer will be a Senior Product Line Manager at Teva for its water category of men’s, women’s and kids footwear and will report into Juerg Geser, Senior Director of Global Product/Merchandising.
Kicking off her career at Nike where she spent nearly 8 years, Pointer was recognized as a top performer as Product Line Manager and successfully led Nike’s exclusive collections for Footlocker and Lady Footlocker before being promoted to Global Equipment Product Line Manager in 2003. Since, she has worked with outdoor giants like Columbia Sportswear and more recently, Keen footwear where she held the position of International Business Manager and Global Product Category Manager, where she helped managed three product lines. Pointer joins Teva after her work with Brown Shoe Company’s RYKA brand where she helped increase business by 15% as its Women’s Product Director.
“Our goal is to continue to increase our market share as the original and leading sandal brand in the outdoor industry,” says Juerg Geser, senior director of global product and merchandising. “This is a crucial hire for Teva and we couldn’t be more excited to have Lorie’s wealth of knowledge within the footwear space at our table.”
Facilitating outdoor adventures worldwide since 1984, Teva is a division of Deckers Outdoor Corporation and is headquartered in Goleta, California. Creator of the original sport sandal the brand continues to be driven by performance innovation and clean, modern design. What started out as whitewater product has evolved into a full arrangement of performance and lifestyle shoes and sandals ready for use in the wateror on the trailsof the great outdoors. Teva is inspired by the stories of great adventures and strives to inspire its consumers to Live Better Stories. The company’s products are sold in over 40 countries worldwide in a wide range of distribution channels. For more information on Teva, please visit http://www.teva.com or join us on our Facebook,Instagram,Twitteror YouTubechannels.
About Deckers Outdoor Corporation
Deckers Outdoor Corporation (NASDAQ: DECK) strives to be a premiere lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO® and HOKA ONE ONE® are registered trademarks of Deckers Outdoor Corporation. For more information, visit www.deckers.com.